Add Yahoo as a preferred source to see more of our stories on Google. Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide ...

Twix's Instagram Story is notable for using a split screen as part of a coy campaign that claims to have "scientific" proof of differences between people who prefer one side of a Twix bar. Twix has ...

With Halloween approaching and candy displays a common sight at grocery stores, many are wondering if there's really a difference between two sides of one common Halloween treat. Whether it's a single ...