It's never easy to win and advance this time of year, and Lions coach Dan Campbell knows it. But when it came time to deliver a motivational speech to his team ahead of Saturday night's matchup, the Lions coach kept his message simple.

A dozen Dan Campbell lookalikes have joined forces to energize the Detroit Lions fanbase ahead of the team’s upcoming NFL playoff appearance.

Dan Campbell has redefined four-down territory. The Detroit Lions go for it on fourth down almost anywhere on the field under their aggressive coach, whose fearless mentality has reshaped the franchise’s culture and led to record-breaking results.