Royal Caribbean reveals Points Choice, a major new loyalty system linking Royal, Celebrity, and Silversea with fresh perks and big changes for cruisers.

It puts a big decision directly in cruisers’ hands.

S&P Global Mobility is sharing the winners of its 30th annual Automotive Loyalty Awards. There are no big surprises with General Motors and Tesla once again earning the two highest awards

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized promotions into a single strategy. This allows teams to use incentives with greater precision — rewarding specific behaviours, at specific moments, without defaulting to blanket discounts.

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of the brand, resulting in missed opportunities to deepen ...

What’s changing is where growth is coming from, how travelers plan, and what actually drives loyalty in an AI world.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Coke or Pepsi? Visa or Mastercard? Uber or Lyft? Apple or Android? Think about the brands you are loyal to. Does that ...

Join the best sweepstakes casinos like Crown Coins, Rolla and Lonestar for their innovative bonuses and top-tier rewards programs. Earn bigger coinsback and faster redemption.

Which? has accused Boots and Superdrug of running misleading promotions campaigns, causing customers to think savings are better than they actually are.

Jai Rawat is the cofounder & VP of Product Strategy at Zinrelo. A successful serial entrepreneur with over 30 years of industry experience. The world is going through a period of massive change. While the past two years were dominated by the pandemic, the ...