Luna Bar reenters the market with its first major campaign in seven years, betting on a social media strategy, sharper targeting and a partnership with Jessica Alba to reconnect with women 18-40 years ...

As has happened a few aisles over in the booming markets for energy drinks and electrolytes in recent years, the bro-heavy world of protein bars has started turning its attention toward women. Luna ...

Luna Bar, the snack bar owned by Mondelēz International, launched a creative campaign, “Easy to Love,” that features actor Jessica Alba as its inaugural brand ambassador, according to a press release.

Alba will promote Luna Bar products and support the brand’s latest agenda. Alba's partnership is announced in tandem with the brand's new Berry Bars, which are its first launch in six years. "The ...