In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

Building a casting lure from scratch can be as simple as 1, 2, 3 or as complicated as finding the cube root of 783. Just like any other pastime. I tried to keep my lure making simple, using only a ...

That question is at the heart of a new product that manufacturers say could both revolutionize the $300 million artificial lure industry and reduce pollution from anglers. Birmingham-based FoodSource ...