There are some inherent challenges in marketing a service business, but they can be overcome. When marketing services, you apply the same marketing mix principles used for products: place, price, ...

Creating a marketing plan takes creativity, but relying on your instincts and gut feelings can lead to assumptions that don't pan out when you open your doors. The marketing mix consists of ...

A well-rounded marketing strategy identifies a target audience, creates brand recognition, and helps your business continue to grow and acquire new customers. The seven Ps, also known as the marketing ...