The relationship between marketing and procurement has improved substantially and is driving measurable results according to Optimizing the Procurement & Marketing Relationship – an ANA Survey due out ...

A new study by the World Federation of Advertisers and Flock Associates highlights a growing dissatisfaction among marketing procurement teams at large international brands with their current KPIs.

LONDON--(BUSINESS WIRE)--SpendEdge has been monitoring the global marketing services market and the market is poised to experience spend growth of more than USD 200 billion between 2019-2024 at a CAGR ...

Anyone covering the marketing communications industry will notice a distinct reaction from agencies and marketers alike whenever the word ‘procurement’ comes into play. One will find repeated ...

Kim’s broad expertise in public sector procurement and her passion for education and engagement make her an important ...

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of their Global Social Media Marketing Services Category - Procurement Market Intelligence ...

It’s no secret that marketers have sometimes viewed procurement teams with suspicion if not outright hostility. Make no mistake, we have seen real progress in recent years—but some friction persists.

In the past month inflation in the UK has risen to 1% and this number is now expected to grow, meaning that over time your marketing budget is likely to get squeezed. This gloomy outlook was echoed ...

Listen carefully… do you hear the faint sound of victorious agencies cheering? Around the world, Pepsi’s media and advertising agencies are probably celebrating after the news that the drinks giant is ...

BATAVIA, Ohio (AdAge.com) -- As marketers squeeze every ounce of fat out of budgets, agency executives are decrying the power of procurement executives, fearing that as the discipline grows, marketing ...

Anyone covering the marketing communications industry will notice a distinct reaction from agencies and marketers alike whenever the word ‘procurement’ comes into play. One will find repeated ...