The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

A business uses a SWOT analysis to identify its strengths, weaknesses, opportunities and threats. It begins with a look at internal factors, the strengths and weaknesses within the company. Once ...

In any strategic planning process, an analyst examines certain factors in order determine what growth strategy the company should take. This process involves looking at two internal factors--strengths ...

Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, ...