Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised. The ...

All the tools and technologies that a business utilizes for its email marketing campaigns are collectively known as a marketing stack or martech stack. The stack allows the business to measure, ...

It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations. Regardless of where our financial years fall, this time of year ...

Stack Moxie helps automate testing and monitoring across the sales and marketing tech stacks. M.H. Lines, Stack Moxie’s CEO, explained that its customers often missed the real-time notification of ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. When building out a marketing infrastructure, the tools and ...

Tech leadership should always take a practical and data-driven approach for the process of refreshing their tools strategically. Here’s what you need to know. The Fast Company Executive Board is a ...

In the Emmy-award winning TV series “The Bear,” one of the characters, Richie, interns at a Michelin three-star restaurant in Chicago. The 45-year-old spends a week polishing forks before he’s invited ...

SAN FRANCISCO--(BUSINESS WIRE)--Airbyte, the leading open data movement platform, today announced that it has been recognized as an Integration & Modeling leader in the Modern Marketing Data Stack ...

If you are an IT leader who works with the marketing team, a customer data platform (CDP) might seem redundant if you already have a data lake or data warehouse in your tech stack. IT teams typically ...

Marketing today isn’t suffering from a lack of tools—it’s drowning in them. Between campaign platforms, analytics dashboards, CMSs, CDPs, DAMs, and automation engines, marketers are cobbling together ...