DALLAS, Jan. 11, 2018 /PRNewswire/ -- Sureshot, a marketing technology firm, announced the release of a new connector framework that promises to revolutionize the martech integration process, as well ...

I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after years of helping companies tackle these challenges, I’ve watched the same ...

Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons. Marketing technology buyers want their martech to ...

Sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating martech stacks. Life’s toughest decisions all have one thing in common: sandwiches. Yes, ...

iPaaS — integrated platforms as a service — is a relatively new term in the martech space, but it has been quietly gaining traction over the last several years. According to chiefmartec.com, the ...

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...