The market is overwhelmed by martech solutions. Metia’s Pete Morgan recommends B2B marketers avoid distractions and focus on a core set of tools that will help them achieve the outcomes their business ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

It wasn’t too long ago that it was trendy for marketing leaders to boast about the latest additions to their marketing technology infrastructure (martech stack). Hundreds of new marketing technologies ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

The martech market is now so vast and complex that executives across the business (not least the CMO) are often immobilised by the possibilities. Which of the many thousands of platforms should they ...

In a world where marketing technologies are proliferating at a staggering rate—more than 8,000 per year, by one account—but budgets are shrinking, savvy technology teams must look beyond the ...