Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...

Menu design and development in today’s restaurant world represents a balancing act. Independent operators and chains alike are challenged to keep their offerings fresh and exciting so as to attract ...

Walk into any pizza shop and an aroma of dough, sauce and cheese will waft throughout the building. Pizza shops have the advantage of giving off a good first impression through smell but when that ...

There's more to restaurant menu design than hidden marketing tricks--or at least, there used to be. A book due out in September from the design-centric publishing house TASCHEN will feature nearly 800 ...

Restaurants focused on improving their sales know it takes more than training wait staff to up-sell items on your menu. Menus can also play a big role in improving sales. Blackboard menus come in ...

Bob Evans Farms Inc. introduced a streamlined menu this month that aims to be more user-friendly. The menu has some additional items, and a new dinner special that allows customers to upgrade every ...