Mumbai: Balsara Home Products, a leading player in household products, has launched the new improved Meswak, one of its leading oral-care brands. The new improved Meswak is empowered to help ...

Meswak: How a tiny toothpaste brand turned its loyalists into its sales force This case study illustrates how a small ayurvedic toothpaste called Meswak, owned by Dabur, grew its share in India by ...

Balsara Home Products Ltd., a leading player in the household products has launched the new improved Meswak, one of its leading oral care brands. The new improved Meswak is empowered to help ...

Dabur has become the second-largest player in the oral care segment in modern trade channels, driven by growth in its Dabur Red Toothpaste and premium brand Meswak. The herbal toothpaste category and ...

Following acquisition of Balsara Home Products Ltd, Dabur Nep-al has extended its presence in the market, with the launch of herbal Meswak toothpaste. Meswak (Salvadore Persica) is a herbal plant ...

Dabur will start selling its products in the US, Canada and Mexico on Amazon's global marketplace this quarter ...

Dabur Ltd can sell existing toothpaste stock with misleading claims until May 31, as permitted by Bombay High Court. Revised packaging for Dabur Meswak and Dabur Herb'l Anti-Bacterial Toothpaste Tulsi ...

Meswak had an extremely low awareness core of 6%. Even other growth factors such as preference and trials had been lying dormant since the last three years. The brand had exhausted every trick in the ...