Among the questions mobile marketers are grappling with is whether the channel is an extension of the PC-web or something entirely distinct. Is it better to emphasize some form of behavioral targeting ...

Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 ...

It's no secret that mobile plays a large part in Twitter’s business, with two-thirds of the company’s ad revenue coming from the mobile side. Twitter is rolling out expanded targeting options for ...

In today's fast-paced digital world, connecting with your audience effectively is more important than ever. One method that stands out is mobile geo-targeting advertising. This strategy enables ...

The challenges of tracking, tagging and targeting mobile users is legendary. As Ed Moore, Product Marketing Strategist for Openwave, explains, the technical differences between standard Web-based ...