To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

Logos are a calling card for everyone's favorite restaurants. Take McDonald's 'Golden Arches' or the iconic Starbucks siren, just to name a couple. Without words, these brands' logos (and their ...

Cracker Barrel retired its iconic logo, featuring a man resting against a barrel, in favor of a text-only design. The new logo is part of the "All the More" campaign, which includes restaurant ...