Loyal customers are assets to any business. The best way to transform someone into a loyal customer is by offering outstanding customer satisfaction. Therefore, it is essential to gauge how happy and ...

Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for ...

While Net Promoter Score (NPS) has become the default way of measuring product success, it is deeply flawed. Instead of relying solely on NPS, product teams should prioritize usage, retention and ...