Netflix unveiled a redesigned homepage experience on Wednesday with the aim of making searching for shows and movies easier for its members. The user experience revamp goes beyond the TV screen.

Netflix Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone revealed the new home page, along with the generative AI search tools and vertical video beta, to reporters on ...

Netflix is rolling out a revamped homepage and an updated mobile experience that will include an AI search tool as well as a TikTok-style vertical video feed.

Big changes coming to Netflix with overhaul of home page The streamer also announced it will begin testing generative AI-boosted search and a TikTok-like vertical video feed on mobile.

Since then Netflix member additions have been on the rise. Netflix reported 300 million paid memberships in January, up a record 19 million from the previous quarter.