The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

LeBron James has been the premier player in basketball for over two decades now, and his signature basketball shoe line is ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Lebron James’ longtime business partner Maverick Carter—known as the negotiator behind James’ blockbuster lifetime deal with ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

James signed a historic lifetime contract with Nike worth approximately $1 billion in 2015. So far, the Nike LeBron sneaker line has launched 22 signature models and countless other budget ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

The Nike LeBron 22 "Mogul" colorway. / Nike The Nike LeBron 22 dropped in the "Mogul" colorway on January 1, 2025. Athletes and fans can buy the shoes for $180 in adult sizes and $150 in big kid ...

If you buy something via one of our links, we may earn a commission. Nike LeBron Witness 8 Basketball Shoes are now selling for only $65, an excellent 40% savings compared to its normal $110 price ...