Observational studies are critical in evaluating the long-term safety and effectiveness of new therapies on patients’ lives. However, two major shifts are significantly changing the research ...

Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...

The Global Poverty Research Lab (GPRL) at Northwestern University advances innovative, field-based research to better understand and alleviate poverty across the globe. Our work is organized around ...