Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...

Observational research is core to drug development, helping researchers understand the natural history of diseases and the real-world impact of treatments on patients. Observational studies frequently ...

The goal of descriptive research is to understand a specific set of variables in a group of individuals, but stops short of understanding the relationship between the variables, what caused them or ...