Time for a different sort of commercial break. Any subscriber to the ad-supported version of Hulu is bound to encounter the usual assortment of TV commercials that regularly interrupt a binge-watch of ...

A moment that is frozen in time has become one of the media industry's hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Advertising innovation is coming to a TV near you. The latest advertising format to hit the big screen is the “pause ad” – an ad that airs when someone has paused what they are watching. In the UK, ...

User reports recently claimed that Roku was pushing pause-screen ads out across multiple streaming services. The company denies these allegations, and insists that it only serves pause ads on The Roku ...

NEW YORK, Aug. 26, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, today announced the expansion of its high-impact ad solutions with the introduction ...

Shortly after announcing a new picture-in-picture ad format that would play without interrupting the main video, YouTube is introducing another style of ads. This time, commercials are coming to your ...