Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. The post Why context matters more than data in ...

Consumers are increasingly spending their time on the internet. According to recent surveys, average daily time spent consuming digital media ranges anywhere between six to sixteen hours. And in ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

Ivan Popov is the CEO of Vipe Studio, which establishes and maintains WordPress websites for enterprises, SMEs and e-commerce platforms. Back in the day, did you ever imagine people would prefer to go ...

Next year, it will be 30 years since Joe Pine wrote the book Mass Customization, in which he coined the term personalization. So much has happened in the restaurant industry over the last 30 years ...