PEST analysis assesses political, economic, social, and technological environments. It aids investors by illuminating risks and opportunities in a company's context. Unlike Porter's 5 Forces, PEST ...
PEST and SWOT are closely related approaches to business analysis. PEST is an acronym that stands for political, economic, social and technological influences on a business. SWOT is a situational ...
The SWOT Analysis method, developed by Albert Humphrey in the 1960s, uses a broad-based approach to help a company develop strategic plans for the future. Arising out of criticisms that the SWOT ...
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