Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite outlines ...

Discover what a product family is, how it can boost customer loyalty, and why it's a cost-effective strategy. Learn with real-world examples and clear explanations.

Great companies can create products that fail. But why do companies fail at new products? Too often the cause of these failures is not tactical but strategic. An insufficient product strategy will ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...