When a small business is first getting started, its goal may appear relatively straight forward: to make as much money as possible for its owners. But for a business to be successful long term, a new ...

Writing in the WSJ last week, economics professor Paul Rubin “takes the community organizer-in-chief to task for his dismissive comments about profit maximization” (ht/E. Frank Stephenson): In ...

Since the late 1970s, when American companies were fat and complacent, the focus of American business has been on the bottom line. Spurred on by activist shareholders, private-equity firms, and ...

Every company aims to maximize profit. Yet, in the frenzy of everyday work, it is not uncommon for "urgent" issues to supplant "important" ones, thereby shifting the focus of marketing professionals.

When it comes to business, maximizing sales and profits are two fundamental objectives. Sales maximization is a business strategy that a company implements when it wants to focus on generating as much ...