INVIDI Technologies, the global leader in addressable advertising, today announced a collaboration with Google to deliver addressable advertising on unconnected set-top boxes (STBs) globally. This ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift in programmatic auctions. Google has removed its long-standing unified ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...