AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

In another effort to promote transparency in the modern day media-buying process, the Association of National Advertisers (ANA) this morning announced a new initiative that will include an "in-depth ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges. In the short ...

Following his appearance at The Drum’s Programmatic Punch in November, where he discussed the challenges publishers face in an automated media buying world, vice president of Simplaex, Benjamin Hansz ...

Integral Ad Science UK managing director Niall Hogan asks, can programmatic and high media quality coexist? It has been suggested that programmatic media is the fastest growing phenomenon in the ...