Programmatic advertising and digital video are transforming the marketing landscape. This webinar reveals how to harness their combined power to reach and engage your target audience, with actionable ...
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...
Nearly one-in-four (23%) online video ads traded in the UK are now done so via programmatic technology, according to a recent research report from video supply-side platform (SSP) SpotX, conducted by ...
Programmatic advertising has become widespread in display ads, and is poised to make deeper inroads into video and TV. Already, 84% of ad executives in the United States buy display ads using ...
The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...
Programmatic in APAC has evolved significantly over the past few years but with the exception of Australia and New Zealand, the rest of APAC still lags behind the US and EMEA in terms of maturity.
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DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
Charlotte is the Media Planning Group Head at equimedia, responsible for planning and buying effective cross-media campaigns on behalf of clients. In her spare time she loves to travel and plays ...
New Pixmoto engine powers real-time, scalable sponsored video campaigns that drive engagement, commerce, and brand performance. BRISBANE, QUEENSLAND, AUSTRALIA, June ...
Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Liz Morrell is a freelance ...
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