For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic ...

"Psychographic microtargeting" sounds like a phrase straight from the mouth of Big Brother. But is this advertising tactic really the dystopian big, bad wolf that many are making it out to be?

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts…or maybe you’re just thinking about classic Hitchcock films. But have ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy.