There is an old saying that 80 percent of your business comes from 20 percent of your customers. While the so-called 80/20 rule may be anecdotal, recency, frequency and monetary (RFM) analysis ...

Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

We all see marketers going crazy behind click-through rates, impression, reach, and other similar metrics like this. But what’s the point of all these metrics if you don’t know your customers? Someone ...

What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...

Engagement RFM, or eRFM (Recency, Frequency, Monetary Value), combines online behavioral and transactional data to improve the accuracy and segmentation of email marketing campaigns. According to some ...