How a decision affects financial confidence, risk tolerance, long-term stability and emotional stress might not show up on a spreadsheet, but those things matter too.

Rational artificial intelligence sounds simple on paper: build systems that make sensible decisions based on goals, evidence, ...

Rationality is often praised as emotional maturity, but taken too far, it can erode judgment and connection. Emotional suppression works best when paired with empathy.

To be rational, you must change your view of things and your behaviour, and this task takes a little time, nevertheless here are three ways that will help you become rational: Think rationally and ...

The short answer is no. The harder you try to be purely rational the less likely it is you’ll get there. What people have is the capacity for rational thought. This capacity exists on top (literally) ...

A successful marketing campaign can kick-start your company's growth, while an unsuccessful one can cost you money and resources, and may even hurt you in your target markets. Getting it right is a ...

Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

IBM Corp. agreed Friday to acquire longtime customer Rational Software Corp. for $2.1 billion, the largest in a recent string of acquisitions to bolster its software operations. The deal values ...