Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...
The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting and measurement alternatives in a privacy-centric world. But clinging to ...
Paradoxa AI, a viral growth and distribution partner built specifically for consumer AI products, has generated more than 3 billion organic views across TikTok, Instagram, and YouTube in under two ...
NEW YORK, Sept. 10, 2025 /PRNewswire/ -- Blis, the omnichannel demand-side platform built for precision at scale, today announced the launch of T-Mobile Advertising Solutions' app ownership and app ...
In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Alex Bodini, CEO of creative agency, Spin to discuss the latest in media, marketing ...
In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains timeless: persuasion. From traditional billboards to TikTok ads, the ability to ...
Explore how digital technology is transforming outdoor advertising from traditional methods to smart, data-driven solutions ...
Seedtag, the global neuro-contextual advertising company, announced today (19th November, 2025) the results of a first-of-its-kind neuroscience study, conducted in partnership with Professor Moran ...
NEW YORK, Sept. 10, 2025 /PRNewswire/ -- Blis, the omnichannel demand-side platform built for precision at scale, today announced the launch of T-Mobile Advertising Solutions' app ownership and app ...
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