According to Truelist referral marketing stats, “People are four times more likely to make a purchase after a referral from a friend.” We trust our friends and what they tell us. So, when they hype up ...

Opinions expressed by Entrepreneur contributors are their own. A referral program is one of the best ways to get new customers for your business. By sharing information with your customers and giving ...

Many companies perceive referrals to be out of their control—as something that just happens whenever they get lucky, like finding money on the ground. Author and marketing guru John Jantsch, our ...

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found that referral marketing is trusted by 86% of customers, making it the most ...

If your hair stylist gave you $10 every time you sent one of your friends her way, you might be more tempted to tell all of your buddies what a fabulous stylist she was--or you might even try to make ...

Word-of-mouth is one of the cheapest yet most effective methods of marketing, and it works for salons. Your current clients are your best referral source when they tell friends and family how pleased ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

Toyota’s sales fell by almost 10% this spring, even though they spent $4.6 million on marketing. Tesla, on the other hand, has a $0 marketing budget, and their sales are through the roof. Customers ...

For many marketers, referral marketing (not to be confused with advocate marketing) is an afterthought not worth doing if they’re not going to hit the viral growth of Airbnb and Paypal. That’s a huge ...

More and more companies have adopted a referral marketing system to gain new customers which can be valuable when done properly. Before creating a referral program, companies need to think about what ...