Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. Apr 23, 2025, 01:32pm EDT Rails opened its second Washington, D.C.

Artificial intelligence is transforming retail by offering personalized shopping experiences, from product recommendations to virtual try-ons. AI can also enhance retail by improving customer service, ...

Bringing personalization beyond curated web experiences can require some special consideration. Associates play an important role in in-store personalization, but they need the right equipment to work ...

In the rapidly evolving retail landscape, where e-commerce and digital experiences dominate discussions, the importance of brick-and-mortar stores remains undeniable. A significant portion of shopper ...