In their logos and colors, the Vegas Golden Knights NHL expansion team tried to incorporate a local flavor along with the personality of owner Bill Foley. “We want our team to be known for dedication, ...

The New England Patriots did not have much to complain about during the first twenty years of this new century. Tom Brady and Bill Belichick kept working their magic as they created a dynasty and ...

The Louisville Bats launched a new secondary logo last month ahead of the team's 25th season of baseball at Louisville Slugger Field. The design pulls inspiration from the city of Louisville, the ...

The 'Sailor Hat Cougar' has made a comeback of late, a team logo brought back by BYU Athletics as part of the branding campaign that emphasizes tradition in Cougar sports. Torch Creative cleaned up ...

The University of Arkansas Department of Intercollegiate Athletics, in partnership with Nike, today introduces a new secondary logo for the Arkansas Razorbacks and an update for the brand's identity.

The Colts announced a set of small changes to their logos and designs Monday morning, and a certain look caught the eye of a designer. The Colts changed their wordmark and expanded their color palette ...

The Hawks have unveiled a new secondary logo. The Hawks announced Thursday that their iconic "Pac-Man" style logo has been updated and will be used as the franchise's new secondary logo. The ...

AUBURN HILLS, Mich. — July 11, 2005 — The Detroit Pistons are pleased to introduce a new primary and secondary logo for the 2005-06 season. Returning to a more traditional primary identity, the ...

St. Cloud State had something to show off on Monday afternoon at the St. Cloud Country Club. The university revealed its new secondary logo that featured a darker and more aggressive-looking Husky.