The much loved Sega mascot Segata Sanshiro will be added to the upcoming 3DS game Project X Zone 2. This being the somewhat legendary and equally brilliant Sega mascot as personified by Hiroshi ...

Part of the marketing push for video games, especially the ones from bigger publishers, includes the occasional television commercial. Commercials for games still air fairly often, especially from the ...

Sony’s fictional executive Kevin Butler has won himself a legion of fans. Which is great! Kevin Butler, though, ain’t got shit on Segata Sanshiro. In the late 90’s Sanshiro was concocted by Sega to ...

today with the release of the Sega Shiro saga’s third video. In the video, we see young Sega Shiro go through a series of emotions during his fated encounter against the Sega-hating Sega Hatan Shiro , ...

Sega is teasing some kind of major announcement for late March, and it's making fans of an oft-forgotten system and franchise very excited. Could we be getting a Sega Saturn Mini? And is it possible ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The Saturn did not succeed in United States because we did not have a ...

Sega’s 60th anniversary ambassador Sega Shiro’s actor Maito Fujioka isn’t only the son of Segata Sanshiro actor Hiroshi Fujioka, but the character himself is actually the son of the Sega Saturn mascot ...

Segata Sanshiro was the judo master used to promote the SEGA Saturn in Japan and a parody of Akira Kurosawa’s Sanshiro Sugata. The character has found a new life on America late night TV. An ad for ...

Sega has had its share of successful and not-so-successful mascots (sorry, Alex Kidd, we know you tried) over the years, but few have been as cool as Segata Sanshiro, the star of late ’90s ...

Donning Segata Sanshiro’s famous judogi, Sega Shiro’s remit is more about helping people learn about Sega. The premise of the new trailer (shown below) has various people asking “what’s next”, to ...