Animated GIFs shared on social media platforms may offer insights into stock market behavior, according to a recent academic paper. The study, authored by Ming Gu of Hong Kong Polytechnic University, ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Tracking and analyzing sentiments has emerged on the scene alongside countless other automation processes in the last decade. Sentiment analysis has been popular with social media and discovering how ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

Understanding how your audience feels about your product or service is paramount to any marketing strategy. To build a comprehensive brand marketing strategy, you should know what people struggle with ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...