A press release’s headline is one of its most important required features. A well-written headline should be as descriptive as possible within Business Wire’s 250-character limit (including spaces).

NEW YORK, Aug. 20, 2025 /PRNewswire/ -- Actual Agency today announced the launch of The LLM-Native Press Release, the first open source template designed to help companies maximize the discoverability ...

Public relations is the lifeblood of any successful business, and press releases are key to maintaining and growing a company’s reputation. In this guide to press releases, we’ll detail how to ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...