In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

MFA Products of Design presents “Design for Strategic Differentiation,” a talk with Todd Bracher. In this talk, Bracher will draw upon his new book, Design in Context: A Framework for Strategic ...

Instead, middle and senior managers are trained to hit key performance indicators, optimize efficiency, and execute directives from above. They’re expected to “own” their results but rarely given the ...

Competitive Business Strategies: Differentiation vs Cost Leadership. Here we look at the overall competitive strategies that firms use. There is a differentiation strategy that firms like Target use ...