Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...
Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...
Launching a new B2B SaaS product can feel like trying to hit a moving target in the dark. You’ve got this great idea, this software that you know can help people, but how do you actually get it in ...
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