Star’Asia (@d.starasia), the customer, started her video by opening a large package from Ulta Beauty. She proceeded to take out a smaller box labeled “Dazzling Scents of the Season.” But those ...

Selecting your signature scent requires time and careful consideration, which is why fragrance connoisseurs always opt for perfume sample sets when it comes time to expand their scent horizons.

We’re officially declaring 2025 the year of finding your signature scent. Waking up, doing your morning routine and spritzing on your favorite perfume before heading out the door is sure to set your ...