Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

Businesses are only successful if they understand what their customers want and need, how they behave and even how they feel. Even if you have an offering that you already know is—or will be—a hit, ...

The moment a new customer signs the dotted line committing to a business-to-business product or service, their optimism is at an all-time high. After weeks of effort and significant stakeholder ...

Budgets of companies and customers alike have been tightening by the minute, causing many businesses to ramp up their customer acquisition efforts drastically. It's an understandable reaction to tough ...

Learn why data-driven marketing is becoming a key tool for SMEs to deliver effective campaigns that profitably engage their customers. Good quality data is the fuel of a successful data-driven ...

Customer experience is entering the sci-fi age: knowing and understanding customers on an individual level, providing personalized service, and dedicated moments. All of this is becoming possible ...

Researchers from San Diego State University, Rutgers University, and Vienna University of Economics and Business published a new Journal of Marketing article that examines how to translate customer ...

Understanding your customers, listening to feedback and empowering employees with the right technology will go a long way to satisfying customer needs. It's a customer-centric world. The call center ...

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Unwrap, the AI-powered customer intelligence platform, today announced its $12 million Series A to help companies better understand their customers. The round ...

Opinions expressed by Entrepreneur contributors are their own. Align teams for a seamless customer journey and foster cross-functional collaboration for success. Build trust through authentic customer ...

Zendesk, Inc. (NYSE: ZEN) has launched Insights, its next-generation analytics tool for organizations to measure and visualize the impact of their customer service interactions managed through its ...

Opinions expressed by Entrepreneur contributors are their own. User research is an essential foundation for understanding customers’ needs. Its insights should inform every decision made about the ...