Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is important, then, to make sure your data is clean. Common ...

Yiannis Maos, head of digital at Rant & Rave, reveals how marketers can capture customer sentiment and use it to boost their content campaigns All I keep hearing about is that content marketing is the ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

Zehra Cataltepe is the CEO of TAZI.AI, an adaptive, explainable AI and GenAI platform for business users. She has 100+ AI papers & patents. As of 2022, financial institutions have, on average, a 3.65% ...

The Global Customer Data Platform Market is accelerating as enterprises adopt unified customer profiles, AI-driven analytics, real-time personalization, and first-party data strategies—reflected in ...

The Clustering Software Market is growing steadily as organizations adopt AI, machine learning, big data platforms, and cloud-based analytics to enhance segmentation, automate insights, and support ...

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to ...