Today, business success is determined by many factors, including a company's value drivers—fundamental components that directly influence a company's value and performance (and, as a result, its ...
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Media effectiveness: How CMOs get CFOs to see marketing as a value driver
Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...
In this HBR webinar, Michael Mauboussin shares a framework to trace the process of value creation from the basic economic forces that shape a company’s performance to the resulting impact on value ...
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