Does your dog watch TV when you do? Mine typically fall asleep. But if yours are glued to the screen, well, a new study aims to better understand their TV-viewing behaviors. NPR's Nate Rott reports.

According to Nielsen, the return to the classroom had an effect on monthly TV and streaming viewing. The Gauge, Nielsen’s snapshot of viewing trends, showed a leveling of viewership after three months ...

When it comes to the effects of the Writers Guild Association (WGA) and SAG-AFTRA strikes, four in 10 Americans have responded with a big yawn, taking no specific action in response to the loss of new ...

This paper reviews recent literature on the media behavior of working and non-working women and reports results of a study on the television viewing behavior and magazine readership of working and non ...

Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay. Snapchat commissioned a research study to understand how ...

Although about three-quarters of U.S. households with the internet have at least one smart TV, those devices have little effect on consumers’ TV viewing, according to Kagan’s Q1 2022 U.S. Consumer ...

The major TV manufacturers use their devices to collect data on viewers’ viewing behavior. The technology behind this is called Automatic Content Recognition (ACR). The televisions generate hash ...