Forbes

Vision, Mission And Values: How They Differ And Why They Matter

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...
Forbes

Vision, Mission, Strategy And Values

Whether you already have your own company, are about to start one or are helping someone else start theirs, the question of vision, mission, strategy and values is bound to come up. Those with ...
Entrepreneur

Mission vs. Vision — Here’s How Your Success Depends on This Distinction

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...
Entrepreneur

There’s a Difference Between Your Company’s Vision and Its Mission. Here’s How to Achieve Them Both.

Opinions expressed by Entrepreneur contributors are their own. While most companies have mission, vision and value statements, few companies place these statements at the center of everything they do.
IFEX

What Are Vision, Mission, Values and Theory of Change?

Understanding these key components will assist you in articulating your organisation’s big picture purpose, activities and end goals. Vision is the highest-level purpose of the organisation. It ...