Visual merchandising encompasses the way that you present product to grab the customer's attention. It can be specific promotional displays that introduce a new product or point attention to a ...

Skin products don't necessarily fall into the category of essential products for daily living, such as food and clothing. Visual merchandising can be an effective way to attract attention to skin care ...

Duggal Visual Solutions, a leader in creating immersive retail environments and large-scale experiential execution, has received multiple industry honors for its work with LEGO, recognizing excellence ...

Do you have an eye for attractive displays? How good are you at using colours, patterns, lighting and signage to draw people’s attention and increase sales? Have you tried adding a creative touch to ...

Visual merchandising (VM) is quite hard to explain. When I say that I work for a store or I name a fashion brand, people think I’m a sales assistant. So I say that I do styling in the store: we design ...

How often do you walk into a store just to browse, only to succumb to buying something? Rather than blame your own weak will, it’s easy to absolve yourself of responsibility and lay fault with the ...

To provide a world-class shopping experience to our customers by creating visual displays with high impact and using the store as a marketing vehicle, thereby creating sales Create visual displays in ...

The Indian retail industry is undergoing a dynamic transformation. With a growing tech-savvy population and increasing internet penetration, consumer expectations are evolving rapidly. In this ...

Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...

My mornings are quite precious. I’m up before the birds most days, so a shower and strong coffee are essential. I try to get to my stores as early as I can to make the most of the golden hours before ...