Manchester United is one of the first brands to partner with the newly launched Facebook developer platform for augmented reality, Camera Effects. "We are making the camera the first augmented reality ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

Augmented Reality (AR) is swiftly revolutionizing our interactions with the environment, transcending its previous association with the realm of science fiction to become a practical tool in numerous ...

ZDNET explores immersive computing and a related but different technology called digital twins. Immersive computing has many different names and acronyms, including VR (virtual reality), AR (augmented ...