Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Google has been doing what it always does, and that is to constantly iterate to try and retain the best product it can. Large language models (LLMs) and generative AI chatbots are a new reality in SEO ...

My mentor, EG Orren, once told me that all human behavior is based on the triangle. We seek pleasure. We avoid pain. We strive to conserve energy. I found this simplification of human behavior both ...

A young chimp swings through the jungle canopy at the Ngogo Chimpanzee Project at Kibale National Park in Uganda. Image credit: Kevin Lee/Ngogo ...