WASHINGTON, D.C. — The advertising division of Comcast has hired an individual with experience at both Major League Baseball and as head of the Washington Post Creative Group — in addition to a ...

Comcast Corp.’s NBCUniversal has no remaining ad spots available for the upcoming Winter Olympics, signaling high demand as the company prepares for a whirlwind of sporting events next month including ...

On Thursday, Comcast announced it’s licensing its first-party data to VideoAmp. New types of inventory have become more widely available, but measurement hasn’t kept up, said Claudio Marcus, VP of ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

The National Advertising Division has once again slapped the wrists of both top U.S. cable companies, Comcast and Charter Communications, for TV commercials that disparage emerging fixed wireless ...

Comcast Technology Solutions, a division of Comcast that provides media and entertainment technology solutions for advertisers, content providers and operators, and AD-ID, a standard for identifying ...

It’s easy to miss all the Caitlin Clark advertisements and promotions running in March, but Xfinity set itself apart this week with a commercial featuring a Phoenix-area city planner, coincidentally ...

An advertising industry group urged Comcast to stop its “10G” ads or modify them to state that 10G is an “aspirational” technology rather than something the company actually provides on its cable ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...